We always keep you informed

The successful relaunch of Naschnatur Nice Tarts is a clear win for the German Design Awards' jury.

Peggy Ruge, Senior Consultant Strategy at HAJOK Design, explains how good branding creates emotional connections and makes brands approachable for consumers.

The HAJOK design team is delighted to have received a very special award: An international Pentawards Bronze for its own #stillthirsty gin.

We present: Our experts for the perfect synergy of photography & food styling, illustration & icon development, design work & image retouching.

Madeleine Lindner's article on Designbote.com focuses on the "Frutiger Aero" trend and the fusion of analogue and digital.

Kim Schönert reports on where the pitfalls and challenges lie when using Midjourney and co. and where we see the benefits of AI.

The Alpia brand by Stollwerck now presents itself in a colourful and modern packaging design after an extensive relaunch by the Hamburg brand agency HAJOK.

In the creativ verpacken magazine, Verena Langen and Jannika Plaas explain how an expressive design can successfully appeal to the right target group.

In an interview with neue verpackung, our managing directors talk about the milestones at HAJOK on the way to becoming an international packaging design agency.

In the about-drinks interview, Madeleine Lindner and Klaus P. Hajok reveal how the idea for their gin #stillthirsty came about and why the gin is so special!

To mark the agency's 25th anniversary, HAJOK is presenting the #stillthirsty gin, a special project that combines almost all the expertise of the brand agency.

In the second edition of our video blog, Madeleine Lindner talks about QR codes and digital shelf impact.

Hamburg brand agency wins renowned award for Melitta Manufaktur coffee design.

The Hamburg design agency has been awarded the international prize for branding for the Appel Feinkost brand relaunch.

In this interview, Klaus P. Hajok talks about the beginnings of HAJOK, the development of the agency and how the industry has changed.

In the first edition of our video blog, Madeleine Lindner talks about sustainability and packaging design.

Brand and design agency HAJOK is strengthening its management board with the addition of Madeleine Lindner, who has also been promoted to managing director.

Responsibility, connectivity and products with added value are topics that currently inspire our creative director.

HAJOK has brought senior designer Clara Schöbel and design director Serge Pierre-Kaiser on board, expanding the creative team in the daily business department.

Contemporary, clearly differentiated and characteristically Kühne – HAJOK's relaunch of the Germany iconic gherkin range ticks all the boxes.

Modern typography, a clear structure and, above all, particularly appetisingly staged food images: HAJOK has created a modern design for the Appel portfolio.

Our team of consultants knows how to manage brands – years of experience and a great deal of know-how – successfully providing our customers with sound advice!

In our interview, Madeleine Weiss and Klaus P. Hajok reveal how they remain on track to success even in difficult times.

HAJOK gives the tea portfolio a new brand story and a modern, eye-catching packaging design.

Our design development department creates many great ideas every day - find out more in the interview with Jannika Plaas, Lisa Köhler and Dennis Dominguez.

HAJOK has combined traditional and modern design elements to create the spring edition for Schwartau.

Clear, contemporary and simply yummy – this is the new look for Cremissimo at POS.

For the innovation product CORNY Ganze Nuss, a premium bar with whole nuts, HAJOK developed a packaging that features a reduced and high-quality look.

A triple win for HAJOK Design at the German Design Awards. The Hamburg-based brand agency has won three of the prestigious awards in the packaging category.

The brand and design agency is pleased to announce the addition of senior designer Julija Zemite and design director Dennis Dominguez.

The Pentawards jury has honoured the packaging design for the three superfood powders from PENNY's organic private label Naturgut with an award.

The brand agency has been honored with the coveted award for the packaging design of the insect burgers from Bold Foods.

Even the photos for some of our packaging designs are done in-house. Here we present our studio along with our photographer Kim Schönert!

HAJOK Design receives the renowned brand management award in the category ‘Excellence in Brand Strategy and Creation.

8 creative people, passionate and wholeheartedly committed to their work, each with a very precise eye for detail are the “test centre” for our design work.

HAJOK Design took on the complete brand development and the packaging design for the start-up company.

HAJOK creates a reduced aesthetic packaging design for the special edition that perfectly combines the Ricola brand world and the Hamburg Elbphilharmonie.

After the successful packaging design relaunch of the entire food portfolio, HAJOK Design has now created the new tea range from the organic company.

Tartex has been rooted in organic food retail for many decades. By repositioning the brand HAJOK assisted Tartex in establishing itself in the drugstore market.

In the magazine Verpackungsrundschau Jannika Plaas and Peggy Ruge give some insights about their work for Tartex and how to strengthen brands for the future.

With its film “Everywhere” HAJOK Design has convinced the jury of the "The Best Agency 2018" award and is one of 20 agencies on the shortlist.

The article in the magazine new business traces the journey from the start of HAJOK Design to the current line-up as well as presenting current projects.

Our Creative Director Madeleine Weiss on the design development of the new Shower Tonics and the special requirements for the design of cosmetic products.

You can now get the taste of Baileys straight from the freezer. Besides packaging and naming, HAJOK developed the sales story and the design of sales materials.

Adelholzener Alpenquellen, Bavaria's oldest and largest mineral spring water company, successfully kicks off cooperation with the brand and design agency HAJOK.

The organic food brand Allos stands for innovation, care and sustainability. Our strategist Susan Khallaf advises Allos and reports on the successful relaunch.

Nordic, fresh and yummy – is how LÄTTA, the Swedish lifestyle brand now presents itself with its new design.

A warm welcome to our new design directors Jannika Plaas and Lisa Köhler, who complete the management team headed by creative director Madeleine Weiss.​

The founder and managing director of HAJOK Design about the success of the agency and the changing industry.

Twice a year, the Hamburg agency HAJOK Design develops trendy new designs for paper handkerchief boxes from Tempo.

Hajok receives prestigious German Design Award 2018 for the Design of Langnese’s vegan Ice Cream Brand Swedish Glace.

Skyr milk products in the form of desserts and drinks are very trendy. Now Unilever has brought another product innovation to the market: LÄTTA mit Skyr.

The glucose brand intact kicks off the summer with a new and very expressive design.

Greenery - Pantone colour of the year // Protein is the topic // Vegan ice cream - new brand identity // Trade fares - What was there to see? // HAJOK 20 years

“I’m going to be a graphic designer!” From an early age, Klaus P. Hajok knew exactly what he wanted to be when he grew up.

With its new innovation, Becel introduces a range of trendy spreads that is launched in the Netherland first, and will be rolled out to other European markets.

In keeping with the motto “Glamour meets Art”, SCA has launched a new special edition of the traditional brand feh on the Austrian market.

Tempo provides the right tissue for each everyday life situation by constantly launching new designs and innovations.

Emmi initially brings a yoghurt drink with a higher protein content to market by launching the innovative Emmi protein drink.