Nivea Winter Edition

Listen

Seasonal limited editions play an increasingly important role in the sale of cosmetic products in drugstores. For the newly developed CI, Beiersdorf Nivea was looking for the right design to really put their special editions in the lime light.

Understand

The objective of the design development of the gift packs was primarily to serve the key themes of Christmas and winter, while at the same time combining the competence of the brand with a modern gift character. The product should be made to appeal to women, the core target group, with an emotionally involving tonality, to encourage them to both give presents as well as treating themselves to something special.

Create

Wintery design elements visualise the seasonal occasion while naming fitting to the theme strengthens the emotional character of the product. In combination with high quality printing processes, the packs are transformed into the perfect present!

Facts & Figures

• Winter gift packaging for Nivea
• Trend research
• Design development
• Naming
• Final artwork