A MATTER OF FORM

The successful "Bleib in Form" product line from Adelholzener Alpenquellen has been on the market since the mid-1970s. The four lemonade variants feature reduced calories and taste particularly fruity thanks to their high juice content. The new packaging design had to inspire both regular buyers and new consumers.

FRUIT IN FOCUS

In order to also express the lower-calorie lightness of the lemonade through the packaging design, we have created a label with larger, tastier fruit and a bigger water splash for a more dynamic and fresher look. By doing without the mountains in the background and using larger lettering, the new design appears calmer, clearer and more focused.

FACTS & FIGURES

Relaunch of 4 variants & launch of Maracuja Orange | Packaging design | Image editing | Roll-out for reusable, disposable & glass | Final artwork