SUPER WORK

"Our long-term collaboration with HAJOK Design has produced outstanding results for the Cremissimo brand. Through their creative expertise and deep understanding of our brand, HAJOK has developed product designs that are perfectly tailored to the needs of our consumers. HAJOK has always supported us with fresh ideas and professional implementation, and we look forward to realising future projects together." – Anna Opitz, Brand Managerin IC Dessert Inhome DACH

SUPER CREAMY

The Cremissimo brand has been a guarantee of outstanding creaminess since 1998. This, coupled with constant innovation, makes Cremissimo a unique ice cream treat!

SUPER POSITIVE

The successful 2018 relaunch with the packaging design by HAJOK Design had already strengthened the positive perception of the brand. This time, we were commissioned to convey the new recipe and improved quality through on-pack design, with the mission of creating a higher-quality look.

SUPER DESIGN

The new, dominant curve front-of-pack echoes the form of the first letter of Cremissimo while subtly alluding to the USP of creaminess. By splitting the design into two parts, we have created a stage for the brand on the right-hand side of the pack with a fresh creamy beige look generating more contrast and visual impact. On the left, the colour-coded product staging attractively presents each variant in an emotional, yummy way that makes you want to try this irresistibly creamy ice cream!