SPORTY REFRESHMENT

Fruity, sporty and super-fresh. This is what makes the Adelholzener Alpenquellen Sport drink line-up so special and the new packaging design from HAJOK perfectly communicates this!

Listen

Isotonic, rich in vitamins, low in calories and with a fresh fruity taste – the Adelholzener Sport drinks enjoy great popularity, both among athletes and lemonade fans. The HAJOK team has already created several packaging designs for Adelholzener Alpenquellen beverages in recent years and is now building on this success with fresh, energetic ideas!

Understand

The current design of the Adelholzener Sport drinks was developed in 2014 and has remained unchanged to this day. It was high time for a new cool look that exudes a fruity, sporty lifestyle. It was important that the isotonic character and the high fruit content are clearly recognisable. The variants should be easily understandable and form a fruity-fresh connection between the Adelholzener mineral water and a sports drink.

Create

A silver-grey swooping line that has traditionally stood for isotonic ingredients has been replaced by a new key visual: the hexagon. A symbol for an active lifestyle, it serves to reinforce the brand. The turquoise colour code for the range presents it in a sporty and contemporary colour. The large fruit illustrations are super-fresh and help consumers quickly find their favourite variant. The new design exhibits a winning combination of spring water, sports drink and the fresh, delicious taste of fruit.

Facts & Figures

Packaging Design for 3 varieties
Tray design
6-Pack-Layout
Image processing
Final artwork

ABSOLUTELY CLEAR

The new packaging design sports a reduced yet striking style. The fruit positioned clearly in the foreground convey that the redesigned beverage line-up is not just high-performance but deliciously fruity, too!