NATUREL ET BON

The traditional La Baleine brand has stood for high-quality sea salt since 1934 and is the market leader in France today. Our strategy and design team has brought the character of the brand: its maritime origin, sustainable production and the naturalness of the salt to life on-pack. The brand slogan which translates as "Created by nature, harvested by humans" was also created by HAJOK Design and firmly anchors this positioning.

Packaging design relaunch for the La Baleine salt range by Hajok

A MARITIME FEELING

The Saunier salt worker, the precious salt and the depiction of the famous Aigues-Mortes area are central to the new look. Very clear yet emotional, the packaging design awakens a longing for the south of France and the natural taste of the product.