SOMETHING FOR EVERYONE

Different sizes and ages of dogs or different needs and stages of life of cats – important criteria for pet food and thus for the packaging design. Fressnapf's Select Gold project with its extensive portfolio was a fantastic challenge that we mastered with creative know-how, passion and a real fondness for animals.

Hajok developed the packaging design for the Select Gold cat food

GREAT EXPERTISE

"HAJOK helped SELECT GOLD implement an evolutionary design. Thanks to the great expertise of the entire HAJOK team, in future not only will our existing customers become even bigger fans. In fact, prospective customers will also not fail to notice our products on-shelf. HAJOK has made every effort to give the historic brand essence a contemporary and lively new look. We couldn't imagine having a better partner for this project!" Sophia Wolter, Senior Expert Brand Management Strategy & Positioning at Fressnapf

Select Gold Packaging Design Relaunch by Hajok

PREMIUM PET FOOD

Special attention was placed on selecting our four-legged models. The right breed was picked for each type of pet food. Studio photo-shootings of 27 dogs and 16 cats were completed in 9 days. In addition to the exacting animal pictures, we created a high-quality look on-pack with warm colours and very clear information architecture. Despite using an environment-friendly printing process with reduced ink application we were able to achieve a premium brilliance effect.