PIONEER

The Teekanne brand was registered 1888 and is one of the oldest trademarks in Germany. The family-run business is also a green tea pioneer: Teekanne was the first German company to introduce green tea in tea bags to the market. In 2023, HAJOK Design was commissioned with a soft relaunch to create a more high-quality and modern packaging design for the brand.

REASSURING

Green tea connoisseurs recognise their brand 100%. All three varieties have been given a contemporary look with the use of modern typography and a fresh and more natural photographic style. Enjoyment and relaxation – the brand’s promise, now conveyed by the new packaging design at first glance!

FROM OLD TO NEW

The challenge often lies in the ability to create a new, more premium look from existing photo material. Our image editing team brightened up the existing images with lots of sunshine. The tea plantation hills now have a lush and more visible appearance. The cup has been given its rightful place centre-stage while the bold leaves represent the high quality of the tea.