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LISTEN

The company, based in Bad Schwartau, northern Germany and founded in 1899 is expanding its range by launching four new organic-certified fruit spreads. This reflects the continuing growth in the trendy organic segment which is currently dominated by organic and private-label brands. Schwartau is the first mainstream brand to launch an organic line-up on the jam shelf.

UNDERSTAND

The strawberry, raspberry, apricot and forest fruit variants are available in 190g jars with natural ingredients and no preservatives. The target group are health-conscious consumers with a sustainable lifestyle who also want to purchase organic-quality products from big, well-known brands. The packaging design had to communicate the naturalness of the products in a fresh, young way – while not looking too ecological.

CREATE

The delicate flower and twig illustrations together with the textured background on-label stand for the care that has gone into the products and the select ingredients. The green typography and lid also reflect naturalness. The curved lettering reminds us of a smile, adding to the lively and cheerful design that ensures a good-humoured start to the day!

FACTS & FIGURES

• Packaging Design Food